In 2006, HopeAD partnered with Initiative. They are recognised by many within the advertising industry as pushing boundaries and doing differently from the norm. This recognition resulted in Initiative Media being awarded the accolade of AdNews Media Agency of the Year in 2004 and in 2005 were AdNews Media Agency of the Year Runner-up & BandT Media Agency of the Year Runner-up.

Initiative is owned by the Interpublic Group of Companies – a New York Stock Exchange listed company (IPG), and is ranked by industry indices as one of the world’s leading communications strategy, planning and media buying networks. Their global network reaches across 6 continents, with 99 offices operating in 58 countries. Across Australia they have 4 offices – located in Sydney, Melbourne, Brisbane and Perth.

Initiative Australia brings together an unparalleled capital of media experience with strategy and buying, consumer insight, data analytics, modelling, on-line and mobile communications, and public relations and sponsorship – to deliver the most effective connections between your brands and your customers.

It because of Initiative’s passion, expertise and proven track record that HopeAD have partnered with them.

Right are some of their clients.